The Drink Business : Jean-Claude Mas eyes up export growth

“The consumer who know less about wine sees us and a Bordeaux, and because they know that Bordeaux [is perceived as good], they try that, don’t like it, and then it puts people off. But in markets where consumers are more discerning, they recognise that there can be good wine at a good price – so they are more adventurous. And that applies to the UK.”

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