RosOrange: The Wine That Breaks the Rules

How do you step outside the box? By tearing it apart.

As early as 1998, Jean-Claude Mas was already defying convention by vinifying a Chardonnay… as a red wine. A bold, almost irreverent gesture that set the stage for what was to come: RosOrange, a completely new creation, halfway between a rosé and an orange wine.

A pioneering co-vinification, conceived as a manifesto of freedom — breaking down the boundaries of taste.

“Today, I created RosOrange to capture the best of both rosé and orange wine. A subtle co-vinification blending two worlds, giving birth to a unique, complex, and vibrant wine that dares to break the rules!”

Between Two Realms

RosOrange strikes an unexpected balance between two universes that once seemed worlds apart: the sunny freshness of rosé and the aromatic complexity of orange wine. This duality both surprises and delights, much like a generation of consumers in full transformation.

“Innovation should not be understood; it should be embraced,” says Jean-Claude Mas. RosOrange doesn’t try to convince: it seduces.

It attracts a new audience — curious young consumers, long seen as “non-drinkers” or “health-conscious,” who are now rediscovering the pleasure of wine. In the United States, regular alcohol consumption has risen from 67% to 73%, driven by a more conscious yet still hedonistic generation.

As Hannah Crosbie noted in The Guardian, orange wine lovers and rosé drinkers once belonged to opposite worlds. RosOrange brings them together, while also appealing to fans of light cocktails (spritz, hard seltzers) looking for wines that are fun, free, and approachable.

It marks the birth of a new category: a hybrid, inclusive, and unpretentious wine.

Innovation in the Glass

The organically grown grapes include red-, white-, and grey-skinned varieties.

For the 2023 vintage:
• Cinsault (30%), Grenache Noir (25%), and part of the Grenache Gris (20%) are vinified as direct-press rosé.
• The white varieties — Macabeu (15%), Vermentino (10%), and the remaining Grenache Gris — are destemmed, then left to macerate on their skins for 6 to 8 days at controlled temperature.
• Two-thirds of the alcoholic fermentation takes place on the skins before pressing, after which the juice is reincorporated into the rosé batch.
• The two colours then ferment together before ageing for two months in stainless steel tanks.

The result: a cellar-worthy wine that combines the complexity of orange wine with the freshness of rosé.

On the nose: notes of candied orange peel and quince, lifted by hints of almond.
On the palate: a supple, rounded texture, with aromas of lychee and exotic fruits, balanced by refreshing liveliness — the unmistakable signature of Jean-Claude Mas.

Innovation on the Label

RosOrange’s audacity extends all the way to its design.

Two creative directions are envisioned:
• Côté Mas version, where Nicole, the brand’s muse, literally bursts out of the label, tearing it open to reveal her artistic universe. The consumer becomes an active participant: they tear, discover, collect. Each label becomes an experience — a blend of treasure hunt and a playful nod to the Carambar joke.
• RosOrange Mystère version, a more underground concept highlighting emerging artists and a free, authentic, unfiltered lifestyle. A wine of self-expression, speaking to those who refuse labels — in every sense of the word.

A Cultural Wave as Much as a Wine

RosOrange is more than a wine: it is a cultural movement. Its collectible bottles, artistic collaborations, and bold visual identity have made it a symbol of freedom and expression.

Success quickly followed: features in The Guardian, The Metro, and The Sun; 92 points from James Suckling; and a series of viral videos by Tom Gilbey and other influencers.

Younger generations, particularly Gen Z and Millennials, seek wines that are fresh, playful, and uninhibited — far from the formality of traditional appellations. Long considered “anti-mainstream,” orange wine has now become a global trend. RosOrange is its natural bridge, between immediate pleasure and sensory curiosity.

RosOrange: the wine that doesn’t just break the rules — it tears them apart.