[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”-60px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” max_width=”75%” module_alignment=”center” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.paulmas.com\/wp-content\/uploads\/2026\/02\/Journal-Le-Luxe-Rural-edition-21-RosOrange-1.jpeg” alt=”RAPPORT MILLE\u0301SIME 2024 _DOMAINES PAUL MAS_VENDANGES 1″ title_text=”Journal Le Luxe Rural edition 21- RosOrange” align=”center” _builder_version=”4.27.5″ _module_preset=”default” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|phone” global_colors_info=”{}”][\/et_pb_image][et_pb_text content_tablet=”<\/p>\n
En le d\u00e9chirant D\u00e8s 1998, Jean-Claude Mas s\u2019amusait d\u00e9j\u00e0 \u00e0 d\u00e9fier les conventions en vinifiant un Chardonnay\u2026 en rouge. Un geste audacieux, presque irr\u00e9v\u00e9rencieux, qui annon\u00e7ait la suite : RosOrange, une cr\u00e9ation in\u00e9dite \u00e0 mi-chemin entre le ros\u00e9 et le vin orange. <\/strong><\/p>\n Une co-vinification novatrice, pens\u00e9e comme un manifeste de libert\u00e9 : briser les fronti\u00e8res du go\u00fbt. \u00ab Aujourd\u2019hui, j\u2019ai cr\u00e9\u00e9 RosOrange pour capturer le meilleur du ros\u00e9 et du vin orange. Une co-vinification subtile entre ces deux univers, donnant naissance \u00e0 un vin singulier, complexe et vibrant, qui ose bousculer les r\u00e8gles ! \u00bb<\/p>\n ” content_phone=”<\/p>\n En le d\u00e9chirant D\u00e8s 1998, Jean-Claude Mas s\u2019amusait d\u00e9j\u00e0 \u00e0 d\u00e9fier les conventions en vinifiant un Chardonnay\u2026 en rouge. Un geste audacieux, presque irr\u00e9v\u00e9rencieux, qui annon\u00e7ait la suite : RosOrange, une cr\u00e9ation in\u00e9dite \u00e0 mi-chemin entre le ros\u00e9 et le vin orange. <\/strong><\/p>\n Une co-vinification novatrice, pens\u00e9e comme un manifeste de libert\u00e9 : briser les fronti\u00e8res du go\u00fbt. \u00ab Aujourd\u2019hui, j\u2019ai cr\u00e9\u00e9 RosOrange pour capturer le meilleur du ros\u00e9 et du vin orange. Une co-vinification subtile entre ces deux univers, donnant naissance \u00e0 un vin singulier, complexe et vibrant, qui ose bousculer les r\u00e8gles ! \u00bb<\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” max_width=”75%” max_width_tablet=”75%” max_width_phone=”100%” max_width_last_edited=”on|phone” module_alignment=”center” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n As early as 1998, Jean-Claude Mas was already defying convention by vinifying a Chardonnay\u2026 as a red wine. A bold, almost irreverent gesture that set the stage for what was to come: RosOrange, a completely new creation, halfway between a ros\u00e9 and an orange wine.<\/p>\n A pioneering co-vinification, conceived as a manifesto of freedom \u2014 breaking down the boundaries of taste.<\/p>\n \u201cToday, I created RosOrange to capture the best of both ros\u00e9 and orange wine. A subtle co-vinification blending two worlds, giving birth to a unique, complex, and vibrant wine that dares to break the rules!\u201d<\/p>\n RosOrange strikes an unexpected balance between two universes that once seemed worlds apart: the sunny freshness of ros\u00e9 and the aromatic complexity of orange wine. This duality both surprises and delights, much like a generation of consumers in full transformation.<\/p>\n \u201cInnovation should not be understood; it should be embraced,\u201d says Jean-Claude Mas. RosOrange doesn\u2019t try to convince: it seduces.<\/p>\n It attracts a new audience \u2014 curious young consumers, long seen as \u201cnon-drinkers\u201d or \u201chealth-conscious,\u201d who are now rediscovering the pleasure of wine. In the United States, regular alcohol consumption has risen from 67% to 73%, driven by a more conscious yet still hedonistic generation.<\/p>\n As Hannah Crosbie noted in The Guardian<\/em>, orange wine lovers and ros\u00e9 drinkers once belonged to opposite worlds. RosOrange brings them together, while also appealing to fans of light cocktails (spritz, hard seltzers) looking for wines that are fun, free, and approachable.<\/p>\n It marks the birth of a new category: a hybrid, inclusive, and unpretentious wine.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.paulmas.com\/wp-content\/uploads\/2026\/02\/Journal-Le-Luxe-Rural-edition-21-Cote-Mas-RosOrange.jpg” title_text=”Journal-Le-Luxe-Rural-edition-21–Cote-Mas-RosOrange” align_tablet=”center” align_phone=”center” align_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}” custom_padding=”65px|||||”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n L\u2019audace de RosOrange se prolonge jusque dans le design. Deux approches sont envisag\u00e9es :<\/p>\n \u2022 Une version C\u00f4t\u00e9 Mas, o\u00f9 Nicole, la muse de la marque, sort litt\u00e9ralement de l\u2019\u00e9tiquette, la d\u00e9chire et d\u00e9voile son univers artistique. Le consommateur devient acteur : il d\u00e9chire, d\u00e9couvre, collectionne. Chaque \u00e9tiquette se transforme en exp\u00e9rience, entre chasse aux tr\u00e9sors et clin d\u2019\u0153il humoristique \u00e0 la \u201cblague Carambar\u201d.<\/p>\n \u2022 Une version RosOrange Myst\u00e8re, plus underground, mettant en avant des artistes \u00e9mergents et un lifestyle libre, authentique et sans fard. Un vin d\u2019expression, qui parle \u00e0 ceux qui refusent les \u00e9tiquettes : dans tous les sens du terme.<\/p>\n ” content_phone=”<\/p>\n L\u2019audace de RosOrange se prolonge jusque dans le design. Deux approches sont envisag\u00e9es :<\/p>\n \u2022 Une version C\u00f4t\u00e9 Mas, o\u00f9 Nicole, la muse de la marque, sort litt\u00e9ralement de l\u2019\u00e9tiquette, la d\u00e9chire et d\u00e9voile son univers artistique. Le consommateur devient acteur : il d\u00e9chire, d\u00e9couvre, collectionne. Chaque \u00e9tiquette se transforme en exp\u00e9rience, entre chasse aux tr\u00e9sors et clin d\u2019\u0153il humoristique \u00e0 la \u201cblague Carambar\u201d.<\/p>\n \u2022 Une version RosOrange Myst\u00e8re, plus underground, mettant en avant des artistes \u00e9mergents et un lifestyle libre, authentique et sans fard. Un vin d\u2019expression, qui parle \u00e0 ceux qui refusent les \u00e9tiquettes : dans tous les sens du terme.<\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|phone” custom_margin=”|||-110px|false|false” custom_margin_tablet=”35px|0px||0px|false|false” custom_margin_phone=”35px|||0px|false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n The organically grown grapes include red-, white-, and grey-skinned varieties.<\/p>\n For the 2023 vintage: The result: a cellar-worthy wine that combines the complexity of orange wine with the freshness of ros\u00e9.<\/p>\n On the nose: notes of candied orange peel and quince, lifted by hints of almond. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_text content_tablet=”<\/p>\n RosOrange n\u2019est pas seulement un vin : c\u2019est un mouvement culturel. Ses bouteilles \u00e0 collectionner, ses collaborations artistiques et son identit\u00e9 visuelle percutante en font un symbole de libert\u00e9 et d\u2019expression. Et le succ\u00e8s est d\u00e9j\u00e0 au rendez-vous : articles dans The Guardian, The Metro et The Sun, 92 points James Suckling, et une s\u00e9rie de vid\u00e9os virales sign\u00e9es Tom Gilbey et d\u2019autres influenceurs. Les jeunes g\u00e9n\u00e9rations, notamment Gen Z et Millennials, recherchent des vins frais, ludiques et d\u00e9sinhib\u00e9s, loin du formalisme des appellations classiques. Longtemps consid\u00e9r\u00e9 comme \u201canti-mainstream\u201d, le vin orange s\u2019impose d\u00e9sormais comme une tendance mondiale. RosOrange en devient le pont naturel, entre plaisir imm\u00e9diat et curiosit\u00e9 sensorielle. RosOrange : le vin qui ne se contente pas de casser les codes, il les d\u00e9chire.<\/p>\n ” content_phone=”<\/p>\n RosOrange n\u2019est pas seulement un vin : c\u2019est un mouvement culturel. Ses bouteilles \u00e0 collectionner, ses collaborations artistiques et son identit\u00e9 visuelle percutante en font un symbole de libert\u00e9 et d\u2019expression. Et le succ\u00e8s est d\u00e9j\u00e0 au rendez-vous : articles dans The Guardian, The Metro et The Sun, 92 points James Suckling, et une s\u00e9rie de vid\u00e9os virales sign\u00e9es Tom Gilbey et d\u2019autres influenceurs. Les jeunes g\u00e9n\u00e9rations, notamment Gen Z et Millennials, recherchent des vins frais, ludiques et d\u00e9sinhib\u00e9s, loin du formalisme des appellations classiques. Longtemps consid\u00e9r\u00e9 comme \u201canti-mainstream\u201d, le vin orange s\u2019impose d\u00e9sormais comme une tendance mondiale. RosOrange en devient le pont naturel, entre plaisir imm\u00e9diat et curiosit\u00e9 sensorielle. RosOrange : le vin qui ne se contente pas de casser les codes, il les d\u00e9chire.<\/p>\n ” content_last_edited=”on|phone” _builder_version=”4.27.5″ _module_preset=”default” hover_enabled=”0″ header_2_font_size_tablet=”” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n RosOrange\u2019s audacity extends all the way to its design.<\/p>\n Two creative directions are envisioned: A Cultural Wave as Much as a Wine<\/strong><\/p>\n RosOrange is more than a wine: it is a cultural movement. Its collectible bottles, artistic collaborations, and bold visual identity have made it a symbol of freedom and expression.<\/p>\n Success quickly followed: features in The Guardian<\/em>, The Metro<\/em>, and The Sun<\/em>; 92 points from James Suckling; and a series of viral videos by Tom Gilbey and other influencers.<\/p>\n Younger generations, particularly Gen Z and Millennials, seek wines that are fresh, playful, and uninhibited \u2014 far from the formality of traditional appellations. Long considered \u201canti-mainstream,\u201d orange wine has now become a global trend. RosOrange is its natural bridge, between immediate pleasure and sensory curiosity.<\/p>\n RosOrange: the wine that doesn\u2019t just break the rules \u2014 it tears them apart.<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" RosOrange: The Wine That Breaks the RulesHow do you step outside the box? By tearing it apart. As early as 1998, Jean-Claude Mas was already defying convention by vinifying a Chardonnay\u2026 as a red wine. A bold, almost irreverent gesture that set the stage for what was to come: RosOrange, a completely new creation, halfway […]<\/p>\n","protected":false},"author":5,"featured_media":16278,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[421],"tags":[],"class_list":["post-16397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article-journal-edition-22"],"yoast_head":"\nComment sortir du cadre ?<\/h2>\n<\/p>\n
How do you step outside the box? By tearing it apart.<\/strong><\/h2>\n
Between Two Realms<\/strong><\/h2>\n
L\u2019innovation jusqu\u2019\u00e0 l\u2019\u00e9tiquette<\/h2>\n
L\u2019innovation jusqu\u2019\u00e0 l\u2019\u00e9tiquette<\/h2>\n<\/p>\n
Innovation in the Glass<\/strong><\/h2>\n
\u2022 Cinsault (30%), Grenache Noir (25%), and part of the Grenache Gris (20%) are vinified as direct-press ros\u00e9.
\u2022 The white varieties \u2014 Macabeu (15%), Vermentino (10%), and the remaining Grenache Gris \u2014 are destemmed, then left to macerate on their skins for 6 to 8 days at controlled temperature.
\u2022 Two-thirds of the alcoholic fermentation takes place on the skins before pressing, after which the juice is reincorporated into the ros\u00e9 batch.
\u2022 The two colours then ferment together before ageing for two months in stainless steel tanks.<\/p>\n
On the palate: a supple, rounded texture, with aromas of lychee and exotic fruits, balanced by refreshing liveliness \u2014 the unmistakable signature of Jean-Claude Mas.<\/p>\nUne vague culturelle autant que gustative<\/h2>\n
Une vague culturelle autant que gustative<\/h2>\n<\/p>\n
Innovation on the Label<\/strong><\/h2>\n
\u2022 C\u00f4t\u00e9 Mas version<\/strong>, where Nicole, the brand\u2019s muse, literally bursts out of the label, tearing it open to reveal her artistic universe. The consumer becomes an active participant: they tear, discover, collect. Each label becomes an experience \u2014 a blend of treasure hunt and a playful nod to the Carambar joke.
\u2022 RosOrange Myst\u00e8re version<\/strong>, a more underground concept highlighting emerging artists and a free, authentic, unfiltered lifestyle. A wine of self-expression, speaking to those who refuse labels \u2014 in every sense of the word.<\/p>\n